Matthew Upton

Project Manager

Having positioned myself in various roles, skillsets, and industries, I am able to properly manage and delegate a team, while also being able to adjust to roles with one. Bringing in skills and experience from video production to various digital marketing strategies.

Work Experiences

Lever Your Business

San Bernardino, Ca
Marketing Manager
Jan 2017 - Present

Handling nearly all aspects of graphic design and marketing for two brands simultaneously. Building and developing both social and email marketing campaigns, product launches and balancing the relationship between online and wholesale distribution.

  • Averaged 123% Growth from previous year
  • Cut $14k in ad spending per month, without effecting sales
  • Grew and managed email and social media advertising as primary source of revenue

Video Production

San Bernardino, Ca
Director of Photography
Mar 2017 - Present

DP for a music based show, Musicology, on PBS that finished up its first season, airing in 17 states along with a new show awaiting approval called Eating California. Early life of a YouTube series on reviewing unusual food products. Music video production both individually to a team of 15 people.


Highland, Ca
Creative Director
Mar 2012 - Present

Freelance and contracted for various tasks covering a wide range of tasks, video production, graphic/web/packaging design, photography, email and social marketing, executing as low as $500 to $50,000 monthly ad budget. Allowing me to consult and assist in various businesses, with a focus on music and apparel companies.

Photos DLite

Murrieta, Ca
Oct 2015 - Oct 2016

Managed all aspects of the company outside of legal from branding, setting up the selected location while following all safety code, equipment/prop selection with a limited budget, hiring, schedule management, training, photography, printing and customer service.

SoCal SuperTrucks

San Bernardino, Ca
Graphic Designer
Sep 2014 - Nov 2014

Graphic Designer & Photographer for all advertising and product images. Organized and managed all assets both internally and from outside manufacturers. Monitored ad campaigns and competing brand strategies.


BA Graphic Design Marketing

2010 - 2012

Crafton Hills College

University of Bristol
2007 - 2010

High School

Redlands East Valley
2003 - 2007

Professional Skills

Top Skills



Expert, 6 years
Photo manipulation, and compositing to various degrees. Has been a continuous focus for my current career.

Facebook AD Manager

Expert, 2 years
Managed ad budgets up to $50,000 per month with an ROAS of 2.5 to 3.2.

Video Production

Advanced, 3 years
Currently airing one PBS series in 17 states, a YouTube food series and music videos


Google Analytics Shopify Facebook Ad Manager Google Ad Words
Email Marketing Affiliate Marketing SEO FB Messanger Microsoft Office


Adobe Photoshop Adobe Lightroom
Compositing Product Lifestyle Product Studio Event Digital Asset Organization

Video Production

Premiere Pro Final Cut Pro
Multi Camera Ronin Operator Drone Operator Director of Photography


Image Composite

Combination of images taken under the same lighting, merged together in a single image.


Commissioned photo to a fallen band member, in the artists last ride with daughter in the background, using large amount of editing to change vehicle color, time of day and weather.

Illustrator + Photoshop

Using both Adobe Illustrator, Photoshop and edited images from Google maps.

Themed Shoot

Breaking and entering horror themed shoot.

Fear Farm

Promotional shoot for the Fear Farm, annual haunted house.

Product Ad

Product advertisement shoot for Coldcock whiskey

Rick Thorn Sponer Shoot

Rick Thorne Pro BMX and Musician sponsership with Sullen & Monster Energy.

Light Painting

Multi layered image, designed to inhance dimension of a product.

Kay Guitar Promo

Combination of 47 layered images to produce all elements

Get in Touch

I'm currently taking on freelance work but looking for the right brand and partnership to truly be a part of.

I can help with the following:

  • Optimizing Current Marketing Channels
  • Full Photo & Video Production Offerings
  • Full Analytics Analysis
  • Performance Breakdown on All Advertising Channels
  • Profit Loss Analysis

Drop me a line at or call me at 909 835 2230